Bugatti has officially opened its largest showroom in the world, located in Baku, Azerbaijan. The showroom is operated by Nazar Holdings, a company that represents several luxury automotive brands in the region. The new facility reflects Bugatti’s updated visual identity and creative direction.
The opening event featured the Bugatti Tourbillon, a hyper sports car that had previously been showcased in Shanghai and Hong Kong. The vehicle made its first appearance in Central Asia at the event. Baku, situated at the crossroads of Europe and Asia, served as the setting for the debut, with its blend of modern architecture and historical landmarks providing the backdrop.
The event included a gala dinner at the Heydar Aliyev Center, a structure designed by Zaha Hadid Architects. The venue was selected to align with Bugatti’s design philosophy, which extends beyond automobiles to other luxury endeavors, such as the Bugatti Residences by Binghatti in Dubai. The design of these residences was presented to guests at the event.
The showroom opening also featured several Bugatti models that highlight the brand’s historical and technological advancements. Among them was the Baby Bugatti Centenary Edition, a tribute to the Type 35 race car, which marked its 100th anniversary in the previous year. Other vehicles on display included the Chiron and the Veyron, which represent the development of Bugatti’s W16 engine technology.
Additionally, a Jacob & Co. Tourbillon watch was displayed at the event. The watch is inspired by Bugatti’s new hyper sports car and its V16 engine, emphasizing the brand’s focus on craftsmanship beyond the automotive sector.
